Dec 2, 2009 4
Blackhat SEO Explained
Beyond the title, I can’t post anything related to this topic without first posting a little disclaimer that may or may not serve it’s purpose:
DISCLAIMER:
I’m not promoting black hat SEO. I do not practice blackhat SEO on any of my sites or any of my clients sites. I don’t work for a search engine but I have in the past so much of what I’m going to be writing here is based on observation and speculation as well as past experience that in no way divulges information of any kind that I may have learned from working for a Search Engine in the past that i’m in some way forbidden to discuss. I have been wrong before and could be wrong here so I can’t be held responsible for anything you misinterpret or act upon thereby getting screwed over royally as a result of what i write here. I’m also not trying to convince you that white hat is better or worse than black hat SEO. I’m not trying to defend the existence of blackhat seo nor am I in any way justifying its use.
With that, I’m going to start off by making this simple statement that i’ll end up elaborating on and explaining in detail in the next couple of posts:
Blackhat SEO is WhiteHat SEO, but automated.
I know a few of you are a little dense so i’ll go into a little detail. First off, what the hell is blackhat seo? This is asked over and over, and wherever you look, it’s answered in very similar ways. In my opinion, it depends on ‘who’ you ask. Ask a WhiteHat SEO what BH SEO is and they’ll recite the Google Webmaster Guidelines like a bunch of fanboys&girls. Not that there’s anything wrong with that, I mean, ‘the sheep dog can’t bark without the sheep’…right?
Google publishes those guidelines because they know as well as you and I that they have no way of detecting or preventing what they preach so loudly. They rely on droves of webmasters to blindly repeat everything they say because they are an internet powerhouse and they have everyone brainwashed into believing anything they tell them. What this means is that the vast majority of internet marketers and SEO professionals are completely blind to the vast array of tools at their disposal that not only increase traffic to their sites, but also make Blackhat SEOs hundreds of thousands, if not millions in revenue every year.
As I stated above, in my opinion, Black Hat SEO and White Hat SEO are almost no different. White hat web masters spend time carefully finding link partners to increase rankings for their keywords, Black Hats do the same thing, but they write automated scripts to do it while they sleep. White hat SEO’s spend months perfecting the on page SEO of their sites for maximum rankings, black hat SEO’s use content generators to spit out thousands of generated pages to see which version works best.
Are you starting to see a pattern here? You should, Black Hat SEO and White Hat SEO are one in the same with one key difference. Black Hats are lazy. They like things automated. Have you ever heard the phrase “Work smarter not harder?” Most real blackhat’s live by those words. Why spend weeks or months building pages only to have Google slap them down with some obscure penalty?
You see, some WhiteHat SEO’s will argue that “the search engines will ban your sites if you use Black Hat techniques”. Sure, this is true if you have no understanding of the basic principals or practices. If you jump in with no knowledge you are going to fail, as is the case with anything in life.
Remember that a search engine can’t possibly penalize you for outside influences that are beyond your control. They can’t penalize you for incoming links, nor can they penalize you for sending traffic to your domain from other doorway pages outside of that domain. If they could, I one could simply point doorway pages and spam links at their competitors to knock them out of the SERPS. It’s Common sense. If Google and other major search engines can’t point a finger at you that you did something they frown upon, you’re in the clear.
Another thing people confuse is the fact that Blackhat SEO is NOT illegal. Spamming maybe illegal in most countries but spamming is NOT a technique real blackhat’s use. The problem is people take what Google has written in it’s webmaster guideline as law. It’s not, it’s one companies terms of services. If you don’t follow them they’re entitled to knock you out of their search results. That’s it though.
Who elected the search engines the “internet police”? I certainly didn’t, so why play by their rules? Black Hat SEO is thinking outside the box the corporate industry has built around everyone.
I’ll discuss some of the blackhat techniques used these days in my next post.
PS. Dear Google, i really don’t want to have to egg the google complex so don’t slam me in the rankings for this post…First Amendment, freedom of speech. Peace ;]
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